A Story Unfolding:
Making it happen

Life is full of stories, and at Indoni, our story has had to unfold online. This pandemic has thrown up new challenges for our management and marketing teams to continue to organise, promote and publish our trainees’ creative work.

Without food and data, our trainees would be unable to work through this difficult time. Much research has been carried out to gain support for Indoni as an organisation during the lockdown.

Online Presence

Providing a window to Indoni through online media since its inception over five years ago, our Marketing Director, Helen Allen, continues to work pro bono with all the creative project materials to enable their visibility through our website and social media platforms.

No longer are we putting together material for marketing and publicity for theatre performances and arts festivals, but instead, we are collating and editing solo material from each trainee, to create montages in photographic and video format.

To keep Indoni’s fans, friends and sponsors up-to-date, Helen introduced a new visual format for our newsletter in March, with links to online NEWS about Indoni’s different projects and activities.

Feature photo: MD Jenny van Papendorp’s family helping driver Max Montwana (left) to pack food parcels for the trainees.

Food Parcels

Coming from under-resourced communities, food shortages and hunger has always been a challenge for Indoni trainees. Managing Director, Jenny van Papendorp approached FoodForwardSA and in January 2020 Indoni became registered as a beneficiary organisation.
Once the lockdown set in, trainees’ monthly stipend amounts decreased due to reduced income sources, further affecting access to food supplies.
Jenny fore-fronted the Lockdown Food Parcel Project; she has been managing to access food parcels regularly throughout the lockdown period from a number of sponsors, for all the trainees and their families. Daily WhatsApp’s on our trainees’ group are awash with food alerts and issues around matching names to parcels.

Connecting the Dots

Liaising with the whole Indoni team to source and collate information is key to creating web content and marketing materials.

To this end, Helen works closely with Managing Director, Jenny van Papendorp, and Public Relations and Fundraising Manager, Paula Kelly, in writing and editing bids, fundraising proposals and publicity material.

Helen also works closely with Development Director, Balu Nivison, and Artistic Director,  Sbonakaliso Ndaba to pull together evolving stories from their respective Wellness and Dance projects.

Helen also hosts, manages and designs Indoni’s website and social media channels.

Covid19 Video Project

In her regular role as MD, Jenny continues to oversee Indoni’s financial management. Through navigating the waters of government grants for moving education online, Jenny recently obtained a Relief Fund Grant to fund the current Covid19 Video Project.

Along with writing and submitting applications for sponsorship/grants, Jenny also oversees performance opportunities including Arts Festival applications and bookings. She works in partnership with our Marketing Director, Helen Allen, and Publicity Agent, Paula Kelly for all ongoing fundraising and marketing projects.


Indoni is fortunate to have Paula Kelly on board as Public Relations and Fundraising Manager. Her passion for and commitment to Indoni led her to set up and manage the ongoing BACKABUDDY campaign. 

Bringing a wealth of expertise from the dance world, Paula is also happily involved with our Teacher Training curriculum module.



Soon after the Lockdown began, we were deeply saddened at the loss of a talented photographer and longterm Indoni supporter, Dex Goodman. Dex had tirelessly offered his expert services in photography, filming and editing.

His work enriched our history with some of our finest photographs and videos to date. This wonderful man, who will be missed by so many, left our world too soon.

Photograph by Dex Goodman

Abakhulu: Filmed by Dex Goodman

Photograph by Dex Goodman